PRIVACY POLICY
Last updated: 1 April 2026
This Privacy Policy explains how U’DNA collects, uses, and protects personal data when you visit or make a purchase from www.udna.uk.
1. DATA CONTROLLER
For the purposes of UK data protection law, the data controller is:
U’DNA
Business address:
UK Fulfilment Centre
Rugby CV22 5HX
United Kingdom
Email: hello@udna.uk
2. PERSONAL DATA WE COLLECT
We may collect personal data when you:
- place an order
- contact customer support
- subscribe to marketing emails
- interact with our website.
Personal data may include:
- name
- email address
- phone number
- billing address
- shipping address
- order details
- IP address
- browser and device information.
3. HOW WE USE YOUR DATA
We use personal data to:
- process and deliver orders
- communicate about purchases
- provide customer support
- improve our website
- analyse website usage
- prevent fraud
- send marketing communications (with your consent).
4. LEGAL BASIS FOR PROCESSING
Under UK GDPR, we rely on the following legal bases:
- contractual necessity (to fulfil orders)
- legitimate interests (improving services and preventing fraud)
- consent (for marketing communications)
- legal obligations.
5. SHARING DATA WITH THIRD PARTIES
We may share personal data with trusted service providers, including:
- payment processors
- delivery companies
- website hosting providers
- analytics platforms
- marketing platforms.
These parties process data only to perform services on our behalf.
We do not sell personal data.
6. DATA RETENTION
Personal data is retained only as long as necessary for:
- order fulfilment
- accounting requirements
- legal obligations
- dispute resolution.
7. YOUR RIGHTS
Under UK GDPR you have the right to:
- access your data
- request correction of inaccurate data
- request deletion of data
- restrict processing
- object to marketing communications
- request data portability.
To exercise these rights contact: hello@udna.uk
8. DATA SECURITY
We implement appropriate technical and organisational measures to protect personal data.
However, no online system can guarantee absolute security.
9. THIRD-PARTY SERVICES
Our website may use third-party services such as:
- payment providers
- analytics tools
- advertising platforms.
These providers may process data in accordance with their own privacy policies.
10. POLICY UPDATES
This Privacy Policy may be updated periodically.
Updates will be published on this page.